Social media for property businesses
Consistent, property-specific content for Instagram, Facebook, LinkedIn and TikTok that builds trust with buyers and supports your paid campaigns.
Where property leads go wrong.
- 1Feeds are full of listing graphics with no reason to follow.
- 2Agents are the face of the business, but rarely appear in the content.
- 3Organic content and paid campaigns use different messages and looks.
Who this is for and the leads it aims to bring.
Built for
- Brokerages building a recognizable brand
- Developers keeping buyers engaged through construction
- Agents and teams growing their personal profile
Lead types
- Buyers researching agencies
- Investors following the market
- Sellers choosing an agent
USD management fee. Existing approved social media plans start at $699, $999 and $1,499 per month. Final scope confirmed in your proposal. Advertising spend, if any, is separate.
The strategy, step by step.
- 01
Content plan
A monthly plan mixing listings, projects, market updates, agent content and community guides.
- 02
Production
Graphics, captions, short video edits and stories in your brand style.
- 03
Publishing
Scheduled posting and inbox monitoring guidance for your team.
- 04
Paid support
Best performing content reused in Meta campaigns and retargeting.
- 05
Reporting
Reach, engagement, profile visits and enquiries from social, each month.
Everything in scope.
- 01Monthly content calendar
- 02Post and story design
- 03Captions in English, with Arabic on request
- 04Short video editing from supplied footage
- 05Scheduling and publishing
- 06Monthly performance report
How we measure progress.
Where your CRM and tracking allow, we report each of these by campaign and channel.
Cost per lead (CPL)
What each enquiry costs, by channel, campaign and project.
Qualified enquiry rate
The share of leads that meet the criteria we agree with your team.
Booked calls and viewings
Appointments set by your agents, where your CRM tracks them.
Pipeline opportunities
Deals in progress that started from a campaign, where reported back to us.
Questions, answered.
Does social media generate leads on its own?
Do you film content?
Which platforms should a brokerage use?
Related services
Plan your social media.
Share a few details about your business, inventory and budget. We'll come back with a practical lead generation plan.