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Real Estate Meta Ads

Meta Ads for UAE real estate enquiries

Facebook and Instagram campaigns that put your projects and listings in front of likely buyers and investors, with forms designed to filter out low-intent leads.

Get Your Lead Generation Plan See how it works
The problem

Where property leads go wrong.

  • 1Instant forms bring volume, but many leads do not remember enquiring.
  • 2Creative looks like every other project ad in the feed.
  • 3Campaigns are optimized for cheap leads rather than conversations that turn into viewings.
Who it helps

Who this is for and the leads it aims to bring.

Built for

  • Developers promoting off-plan launches
  • Brokerages marketing exclusive listings and new inventory
  • Sales teams that need a predictable flow of new conversations

Lead types

  • Off-plan buyers
  • Investors
  • Secondary-market buyers
  • Exclusive listing enquiries
Pricing

Custom proposal

Priced to your projects, markets and scope. Your proposal shows our management fee in USD and your recommended advertising budget as separate figures.

How it works

The strategy, step by step.

  1. 01

    Audience and offer

    We match each project or listing group to the buyer it suits: end user, investor, first-time buyer or upgrader.

  2. 02

    Creative

    Property-led visuals and short video that show the home, the location and the payment plan clearly.

  3. 03

    Qualifying forms

    Instant forms or landing pages with questions on budget, timeline and purpose, so agents know who to call first.

  4. 04

    Feedback loop

    Lead quality from your CRM is fed back so campaigns learn which enquiries matter.

  5. 05

    Testing

    Structured tests on audiences, creative and offers, with clear notes on what changed and why.

What's included

Everything in scope.

  • 01Campaign structure for projects, listings and retargeting
  • 02Ad creative and copy for property campaigns
  • 03Instant forms with qualifying questions
  • 04Pixel and Conversions API setup guidance
  • 05Lead routing to your CRM, inbox or WhatsApp
  • 06Monthly CPL and lead quality reporting
Measurement

How we measure progress.

Where your CRM and tracking allow, we report each of these by campaign and channel.

CPL

Cost per lead (CPL)

What each enquiry costs, by channel, campaign and project.

Qualified

Qualified enquiry rate

The share of leads that meet the criteria we agree with your team.

Viewings

Booked calls and viewings

Appointments set by your agents, where your CRM tracks them.

Pipeline

Pipeline opportunities

Deals in progress that started from a campaign, where reported back to us.

About our results. We publish campaign results, client names and testimonials only when they are verified and approved by the client. Ask us on a call for examples relevant to your projects and market.
FAQ

Questions, answered.

Instant forms or landing pages?

Both have a place. Instant forms usually bring more leads at a lower cost; landing pages usually bring fewer, better informed leads. We often run both and compare qualified lead rates.

Can you advertise in Arabic as well as English?

Yes, campaigns can run in English and Arabic where the audience and the project call for it.

Do you follow advertising rules for property ads?

Yes. Property ads on Meta run under the housing special ad category where required, and we work within UAE advertising requirements for real estate.

Related services

Real Estate Lead GenerationFull-funnel buyer, seller and investor enquiries for UAE property businesses.Off-Plan Property MarketingLaunch campaigns and enquiries for off-plan projects.Real Estate Landing PagesConversion-focused pages for projects and listings.Real Estate Social MediaProperty content that builds trust and supports campaigns.
Next step

Plan your Meta Ads.

Share a few details about your business, inventory and budget. We'll come back with a practical lead generation plan.

Get your lead generation plan

Tell us about your business. We'll reply within one business day with practical next steps.

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Advertising budget is paid to the ad platforms and is separate from our management fee.

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